How to Create Perfect Visual Content for Your Sports Coaching
Good visual content helps grab your audience's attention and develop your sports coaching business. Here's how to create the perfect visual content.
Did you know that, according to
Policy Advice, the market size of the worldwide fitness
industry in 2021 was more than $87 billion? Given
that there are more than 200,000 sports and health clubs in the
If you’re in the sports industry and run
a sports coaching business, then you might want to stand out in such a big
market. This can be stressful, especially if your business is new.
Fortunately, with visual content, you can get
attention from your client base. Post proper
content and you’ll start to get more leads and customers.
At Sport Session we know how to promote our coaches with the help of content. In this article, we’ll review how you can
create the perfect visual content for your sports coaching business.
Use the Right
Visual Content Channels
One of the most important parts of content
marketing for businesses is knowing which channels to post their content on. As
a coach, some of the best places for you to place your visual content include
Instagram, TikTok, YouTube, and Facebook.
Instagram posts can win you a lot of engagement with your followers. Post several pictures where you show how to do an exercise or a story of your training routine. This is an opportunity for you to present your brand and expertise. Our Instagram account has thousands of followers and interesting content. You can easily become our next star.
You can use TikTok for video
marketing and express your brand in short videos. Be creative, fill
your 30 seconds video with fun and interesting information. You can become a
hero of the Sport Session TikTok account. Our team can create viral TikToks
that will make you popular. Check out this amazing video of our golf coach Charles Tetlow, a skateboarding masterpiece we did for Taahie Motala or a yoga digest for our coach Anisha. Contact [email protected] for more
As a sports coach, YouTube is one of the best
resources for you. Create an educational channel where you provide potential
and current customers alike with advice on how to do certain exercises,
stretches, or practice at home. This will both strengthen your brand and get
you more attention online.
If you have an idea for a video, please,
contact [email protected].
Finally, there’s Facebook. On this platform,
you can engage with customers by sharing videos and pictures. Develop your
profile and follow thematic communities to promote yourself. Share the link to
your Sport Session profile in your profile. Our Facebook account is a vast community where we share our news and achievements. Contact us and you will be seen by many.
Decide What Type
of Visual Content to Post
Fortunately, you can share a lot of visual
content with your customers. As a sports coach, you possess high-value
information, which you can present in visual form.
For example, you could post videos showing
your customers how to properly do an exercise, kicking a ball, or do a workout.
Look at the Instagram of our football coach David Robinson for
Additionally, you can post
creative images where you train with your customers. Andrea Lovrantova, Sport Session's swimming coach has an impressive profile with
many images of her training.
Depending on how much you’re comfortable in front
of the camera, you could start a vlog, for example.
In addition to images and videos, there are
other types of visual content you can post. For example, SlideShare
presentations, memes, branded
quotations, data visualizations, and infographics.
Invite followers to look at your Sport Session
account and book a training session with you. Offer them the
first session free. As you can imagine, such a strategy works
with all platforms.
Which visual content to post - it's all up to you.
The Importance of
After you have decided on the type of visual content, you have to think about your brand. When you have a brand, it reflects the personality of your business.
When you’re creating visual content, you need to brand it. Choose a specific colour scheme for your infographics or the same filter for your photos. The language you use (for example, in text-based images) should be consistent, too. The idea is that you’re creating content that’s recognizable to your customers. This way, they’ll remember you through your brand. This will also help you gain trust, which is important if you want to gain customers.
Creating your brand is hard work. And it is even harder to maintain it all by yourself. But you can become a part of a larger brand and let others work on your presentation. Sign up to the Sport Session platform and your profile, photos, videos and graphics will be Sport Session branded. We will take care of your profile design, photo and video editing.
Plan Your Posts
Without a schedule, you might end up putting your visual content up erratically. This makes it difficult for your potential customers to stay engaged with your coaching brand. For this reason, it’s important to plan your posts in advance. Good news is that at Sport Session we do planning and posting for you.
If you want to increase your client base, your content has to be interesting not to you but to your potential clients. Think about who they are, what visual content they’d enjoy, where they’d come across it, and when. Then, plan your posts accordingly.
Here at Sport Session we understand that a fishing coach needs a different content than a motor racing coach for example. We know our auditory and work with each niche differently.
Looking to Promote
Your Sports Coaching Business?
So you’ve learned how to create the perfect visual content for your sports coaching business. Now you might be interested in getting some help to promote your business. This is where Sport Session can help you.
Create your profile at Sport Session and become a member of a growing sporting community!
Name your sporting or fitness goal - we'll help you smash it. Personal Training, Yoga, Pilates, HIIT, Boxing and SO MUCH MORE. With an irresistible 30% OFF your first session!
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