Coaches Corner

How to Create Perfect Visual Content for Your Sports Coaching

29 Apr 2022

Good visual content helps grab your audience's attention and develop your sports coaching business. Here's how to create the perfect visual content.

Did you know that, according to Policy Advice, the market size of the worldwide fitness industry in 2021 was more than $87 billion? Given that there are more than 200,000 sports and health clubs in the world.

If you’re in the sports industry and run a sports coaching business, then you might want to stand out in such a big market. This can be stressful, especially if your business is new.

Fortunately, with visual content, you can get attention from your client base. Post proper content and you’ll start to get more leads and customers.

At Sport Session we know how to promote our coaches with the help of content. In this article, we’ll review how you can create the perfect visual content for your sports coaching business.


Use the Right Visual Content Channels

One of the most important parts of content marketing for businesses is knowing which channels to post their content on. As a coach, some of the best places for you to place your visual content include Instagram, TikTok, YouTube, and Facebook.


Instagram posts can win you a lot of engagement with your followers. Post several pictures where you show how to do an exercise or a story of your training routine. This is an opportunity for you to present your brand and expertise. Our Instagram account has thousands of followers and interesting content. You can easily become our next star.


You can use TikTok for video marketing and express your brand in short videos. Be creative, fill your 30 seconds video with fun and interesting information. You can become a hero of the Sport Session TikTok account. Our team can create viral TikToks that will make you popular. Check out this amazing video of our golf coach Charles Tetlow, a skateboarding masterpiece we did for Taahie Motala or a yoga digest for our coach Anisha. Contact [email protected] for more information.


As a sports coach, YouTube is one of the best resources for you. Create an educational channel where you provide potential and current customers alike with advice on how to do certain exercises, stretches, or practice at home. This will both strengthen your brand and get you more attention online.

If you have an idea for a video, please, contact [email protected].

Social media


Finally, there’s Facebook. On this platform, you can engage with customers by sharing videos and pictures. Develop your profile and follow thematic communities to promote yourself. Share the link to your Sport Session profile in your profile. Our Facebook account is a vast community where we share our news and achievements. Contact us and you will be seen by many.

Decide What Type of Visual Content to Post

Fortunately, you can share a lot of visual content with your customers. As a sports coach, you possess high-value information, which you can present in visual form.

For example, you could post videos showing your customers how to properly do an exercise, kicking a ball, or do a workout. Look at the Instagram of our football coach David Robinson for example.

Additionally, you can post creative images where you train with your customers. Andrea Lovrantova, Sport Session's swimming coach has an impressive profile with many images of her training.

Depending on how much you’re comfortable in front of the camera, you could start a vlog, for example.

In addition to images and videos, there are other types of visual content you can post. For example, SlideShare presentations, memes, branded quotations, data visualizations, and infographics.

Invite followers to look at your Sport Session account and book a training session with you. Offer them the first session free. As you can imagine, such a strategy works with all platforms.

Which visual content to post - it's all up to you.

Read more: Sports coaching: The importance of getting reviews

Social media

The Importance of Branding

After you have decided on the type of visual content, you have to think about your brand. When you have a brand, it reflects the personality of your business. 

When you’re creating visual content, you need to brand it. Choose a specific colour scheme for your infographics or the same filter for your photos. The language you use (for example, in text-based images) should be consistent, too. The idea is that you’re creating content that’s recognizable to your customers. This way, they’ll remember you through your brand. This will also help you gain trust, which is important if you want to gain customers. 

Creating your brand is hard work. And it is even harder to maintain it all by yourself. But you can become a part of a larger brand and let others work on your presentation. Sign up to the Sport Session platform and your profile, photos, videos and graphics will be Sport Session branded. We will take care of your profile design, photo and video editing.

Plan Your Posts

Without a schedule, you might end up putting your visual content up erratically. This makes it difficult for your potential customers to stay engaged with your coaching brand. For this reason, it’s important to plan your posts in advance. Good news is that at Sport Session we do planning and posting for you.

Social media

Think about your customer

If you want to increase your client base, your content has to be interesting not to you but to your potential clients. Think about who they are, what visual content they’d enjoy, where they’d come across it, and when. Then, plan your posts accordingly. 

Here at Sport Session we understand that a fishing coach needs a different content than a motor racing coach for example. We know our auditory and work with each niche differently.

Looking to Promote Your Sports Coaching Business?

So you’ve learned how to create the perfect visual content for your sports coaching business. Now you might be interested in getting some help to promote your business. This is where Sport Session can help you.

Create your profile at Sport Session and become a member of a growing sporting community!


Name your sporting or fitness goal - we'll help you smash it. Personal Training, Yoga, Pilates, HIIT, Boxing and SO MUCH MORE. With an irresistible 30% OFF your first session!


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